The Best Tactics for Marketing in PEI

The island is a special place, and marketing in PEI successfully requires an approach to match. In Prince Edward Island, there’s a clear emphasis on supporting local businesses, a sense of community, and making genuine connections. 

So what are the best tactics for helping business owners attract local leads so they can turn them into long lasting relationships? In this blog we’re sharing marketing strategies that suit PEI’s close-knit vibe. We’re also highlighting some strategies that might not be as effective so you can avoid pouring energy into tactics with very little ROI.

Top Strategies for Marketing in PEI

Before we jump into the best marketing strategies, there’s something you’ll need to keep in mind: All of these take time. If you’re hoping to go all-in and have clients and customers flooding in your door next week, you may need to adjust your expectations.

Remember to consider the big picture and play the long game when marketing your business. Gaining a zoomed-out perspective of your overall marketing strategy can help you build a cohesive plan—one you can stick to on those weeks when marketing feel like an uphill battle.

Now for the good stuff…

1. Leverage Local SEO

One of the most powerful tools for marketing in PEI is local SEO. By optimizing your website for local search terms, you can ensure that your business appears in search results when locals are looking for products or services you offer. Claim your Google Business Profile listing, encourage customer reviews, and include local keywords in your content to boost your visibility.

We offer Google Business Profile Optimization for local small business owners who want to help clients and customers find their business more easily. Tap us in!

2. Engage with the Community

“In PEI, it’s all about who you know.”

When I first moved to the island a few years ago, these words stung a bit—I knew almost no one. Sure, I had some eyeballs on the ‘gram, but I didn’t have any true connections yet… and putting myself out there felt scary.

But over the years, I’ve come to agree with that statement. And thankfully, I’ve also come out of my shell. Building relationships within the community is crucial, but there’s more than one way to go about it—it’s really about figuring out what method fits you.

You could join and participate in local facebook groups for small businesses. You can participate in local events. Another great option is to collaborate with other local businesses. These efforts not only increase your visibility, but it also allows you to demonstrate your commitment to the community, which can foster trust and loyalty.

3. Social Media Engagement

There are lots of ways you can use social media, but local businesses who focus on engaging with their audience will see their growth skyrocket faster. Share content that resonates with islanders. Post about events that matter to the local community. 

What’s great about this approach is just how much it takes the pressure off going viral. You don’t need everyone in the world seeing your post—you just need to create content that resonates locally to be successful and engage with the people in your area. Responding to messages, comments, and engaging with other people’s posts will actually enhance your brand's presence.

4. Content Marketing with a Local Twist

There’s so much more to marketing than social—so don’t forget to use it to your advantage! Creating valuable content that addresses the needs and interests of the local community can position your business as a trusted resource. Whether it's blog posts, videos, or newsletters, consider topics that engage local interests.

When it comes to content marketing, audiences value authenticity more than ever. Being genuine while staying on brand with your style and voice encourages people to really get to know you—which is a must for 99% of customers before they invest.

The Worst Tactics for Marketing in PEI

There are great strategies that work in PEI, and then there are ones that fall flat. If you’re marketing in PEI, here are a few strategies to avoid.

1. Generic Digital Ads

Paid ads have a bright future in marketing, but I don’t recommend them for targeting local PEI residents. Why? Generic digital ads might catch attention, but they don’t help build relationships—which is really the foundation of a thriving local business. 

Running ads might be an option for you if you run a business out of PEI that caters to a wider audience, for example Canadian consumers or people across North America. Even then, avoid being generic and focus on finding a unique way to stand out.

2. Neglecting Offline Marketing

In a small community like PEI, face-to-face interactions and word-of-mouth recommendations are incredibly valuable. Make the people who already support your business feel like superstars—of course in your world, they are! You can also consider participating in offline marketing opportunities. Think community events, local sponsorships, and in-person networking. You never know which events could unlock your strongest local connections.

3. The Non-Marketing Approach

Do not build it and wait for them to come—shout about your business from the rooftops! If you find yourself struggling with the idea of talking about your business, you’re not alone. Some biz owners feel like it’s “braggy”, or even feel embarrassed to engage in self-promotion. But as a business owner, it’s your job to let people know who you are and what you do.

Not only that, but you have to keep showing up. And I know it’s not easy! While I recommend using various strategies in your marketing plan, you can always customize what that looks like to suit you. Pick mostly things that fit inside your comfort zone… and maybe a few that force you a little outside your own box.

Make This Your Year in Business by Marketing Better

Marketing in PEI requires a thoughtful approach that prioritizes relationship building and local engagement. By focusing on tactics that resonate with the community and avoiding those that don't, businesses can create meaningful connections and attract local leads. Embrace the unique opportunities that PEI offers, and your marketing efforts are sure to thrive.

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