Tips for Maximizing Your Marketing Plan from an SEO Specialist

As an SEO specialist, I’ve had the pleasure of helping incredible businesses gain visibility—and popularity—online. One of the biggest myths business owners contend with is that they have to put their all in one marketing tactic.

In reality, focusing solely on one marketing avenue may lead you to miss out on the immense power of a well-rounded plan. While SEO is my specialty, I’m a firm believer that the most successful marketing strategies weave multiple methods together, creating a tapestry of consistent messaging, audience engagement, and measurable growth.

If you're ready to maximize your marketing plan, here are some key tips to help you stand out and achieve your goals.

SEO Specialist Recommendations for an Effective, Feel-Good Marketing Plan

Let’s break down six things you need to do if you are creating a marketing plan for your business. Follow these if you want to create a strategy that is effective and helps you achieve best possible outcomes (like smashing your biz goals out of the water).

1. Start your marketing plan with a clear vision.

Before diving into tactics, establish what you want to achieve. Are you looking to increase brand awareness, drive website traffic, boost sales, or build customer loyalty? Defining your goals ensures every piece of your marketing plan aligns with your broader business objectives.

For example, executing a PR campaign may not be the best way to drive web traffic, but it could definitely increase brand awareness. Investing in SEO copywriting for your website can help you drive traffic and boost sales, but it may not be the tactic for building loyalty.

2. Embrace a diverse marketing approach.

Diversity is essential in marketing. In today’s competitive market, you can’t put all your eggs in one basket and expect to see your business reach new heights. A robust marketing plan should include a mix of channels like:

• Social Media: Use platforms like Instagram, LinkedIn, and TikTok to engage with your audience and showcase your brand personality.

• Email Marketing: Stay top-of-mind with personalized and timely email campaigns.

• Content Marketing: Publish blogs, videos, and downloadable resources to educate and connect with your target audience.

• SEO: Optimize your website to drive traffic organically and magnetize right-fit clients around the clock.

• Pay-Per-Click (PPC): Run ads to drive immediate traffic and visibility.

Remember that you don’t have to do it all. Choose 2-4 areas of focus you can pour all your energy into. The tactics you choose should align with your client behaviour and meet them where they’re at through various touchpoints.

3. Hire an SEO Professional as part of your marketing plan.

Keywords and rankings are important for building a site that works for you, but SEO is so much more than that. An SEO strategy creates the backbone of your online presence. 

By building a strong, optimized site, you can show up as authoritative and beat out your competitors in search—because showing up on the first page of Google as opposed to the second, third, or 30th can make all the difference. 

Here’s how to incorporate it into your broader strategy:

• Content Creation: Optimize all your content—from blogs to videos—with relevant keywords and topics your audience searches for.

• Website Optimization: Ensure your site is fast, mobile-friendly, and easy to navigate.

• Local SEO: If you serve a specific area, optimize your Google Business Profile and include location-based keywords.

• Data-Driven Decisions: Use tools like Google Analytics to understand your clients better, track what’s working, and tweak your plan accordingly.

When SEO is seamlessly integrated with other efforts, it amplifies your visibility and strengthens your results. For example, running a PPC campaign? Pair it with SEO-optimized landing pages for better conversion rates. Sharing a blog on social media? Use SEO to ensure the blog reaches people beyond your followers.

4. Focus on your brand voice and story.

Consistency builds trust, so maintaining an authentic brand voice lays the foundation for a secure, engaging relationship with your audience. Don’t worry about coming across as “perfect”. Perfect simply isn’t relatable to any audience.

Also: There’s no pressure for you to “share it all”. You don’t have to reveal the most personal parts of your story to be open and real. With time, you can figure out what this balance looks like for you.

Think about what sets you and your business apart. Share your story in a way that’s genuine and memorable, and make sure it shines across every marketing platform and tactic you use.

5. Use data to measure, adjust, and improve.

As a busy business owner, every moment you spend marketing your business is valuable. If you want to make the most of your energy and effort, you should know exactly what’s working for you (so you can double-down) and what’s definitely not working (so you can tweak or ditch it). 

As a part of your marketing plan, you’ll want to monitor your performance and adjust based on the data. Look at metrics like:

• Website traffic

• Conversion rates

• Social media engagement

• ROI on ads

If you’re working with an SEO professional, this is exactly what they’ll keep an eye on for you—and make recommendations and/or changes accordingly. The more you refine, the better your results.

6. Collaborate with experts.

No one—or should—do it all. Ambitious small business owners who are serious about growth see the value in partnering with copywriters, graphic designers, and, yes, an SEO Specialist too. Experts bring a fresh perspective and apply their skills to help you nail key elements of your marketing strategy.

Create a Marketing Plan that Feels Aligned and Exciting

As an SEO Specialist who’s been around the marketing block, I can tell you that maximizing your marketing plan requires balance, creativity, and strategic thinking. By integrating various channels and aligning them with a strong SEO foundation, you can build a marketing machine that helps you make bank in a way that feels aligned and exciting.

Whether you need guidance in weaving SEO into your existing strategy or starting fresh with a comprehensive plan, I say we turn your marketing vision into reality. Ready to get started?