SEO Blog Tips to Magnetize the Clients You Really Want

Are you a small business owner looking for SEO blog tips? SEO is essential for growing your online presence—and increasing your visibility is crucial for realizing your bigger biz milestones. But if you haven’t blogged before, just putting a simple one together can feel overwhelming. Add SEO into the mix, and blogging can easily find itself at the very bottom of your to-do list… indefinitely.

Here’s the thing about creating blogs: Done is always better than perfect. Plus, with a few simple SEO tips (and a little help from ai blog tools like Chat GPT), you can create content that engages your audience and drives traffic to your website.

SEO BLOG Tips for Small Business Owners

By breaking down blogging into simple steps and exploring some key SEO elements, you can lay a pretty solid foundation for attracting the type of audience you can’t wait to connect with.

The most important thing you need to know before writing an optimized blog is this: What are your audience’s needs? What kind of questions can you answer for them, and how can you provide value SO GOOD they keep coming back for more?

Step 1: Generate a Blog Topic that Magnetizes Your Audience

Your audience’s needs are often reflected in their keywords. Put simply, keywords are the words and sentences people type into search engines to find what they’re looking for.

Let’s say you’re a photographer in PEI and you’re looking to book wedding clients. Your audience is planning a wedding, so they’re probably typing in something like this to the search bar:

”wedding photographer in PEI”
”wedding checklist”
”best venues for a wedding in PEI”

These keywords can be turned into blog topics with a little imagination. Here’s how I would turn those specific keywords into blogs that provide relevant information:

”What to Know Before Hiring a Wedding Photographer in PEI”
”A Simple Wedding Checklist for Laid Back Brides”
”The Best Venues for a Wedding in PEI (According to an Industry Pro)”

When using keywords in your blog, avoid what’s known as keyword stuffing. This can make your copy clunky and unnatural. Instead, sprinkle keywords thoughtfully throughout your text.

You can use Ubersuggest’s free keyword tool if you want to explore keyword ideas and see how much potential they have for your website.

Step 2: Structure Your Blog for Success

A well-organized blog isn’t just reader-friendly—it’s search-engine friendly too. Yup: search engines care about the structure of your blog. Here’s what Google is looking for in good, recommendable content.

• Proper use of headlines and subheadings. Use clear and compelling headlines (H1) and subheadings (H2, H3) to break up your content. Only use ONE H1 header for your title. This not only makes your blog easier to read, but it also helps search engines understand its structure.

• Keep it simple and avoid big blocks of copy. Big paragraphs and walls of text can turn people away from reading even the most well-crafted copy. Use short paragraphs, bullet points, and numbered lists to make your content easy to digest.

• Add images and other visuals to break up your text. Images and infographics make your blog more engaging, which means readers will stay longer. When visitors stay longer on your content, this signals to search engines that the page is useful, and it could help your ranking! Don’t forget to include descriptive alt text to help search engines “see” the image and boost your SEO.

Step 3: Optimize Your Content for SEO

Here’s where the magic happens—small tweaks that can make a big difference in how your blog ranks. By putting in a little effort to optimize your blog, you can elevate your content above your competitors who aren’t doing any SEO at all.

• Write interesting meta descriptions. A meta description is the little block of text that appears below your link in search results. Audiences look for a concise description that also intrigues them or catches their eye. Search engines look for keywords in your meta description, so include the one you picked for your title here.

• Include internal and external links. Link to other pages on your website to keep visitors exploring your content. You also want to link to credible external sources to build trust and authority. Aim for at least two internal (on your website) links and two external (anywhere else on the web) links in each blog.

• Stay consistent. Every blog you publish has the potential to bring significant traffic to your site — but the impact is even greater if you can stick with it. Blogging regularly shows search engines that your website is active and valuable. If you’re just starting your website or blog, I recommend publishing a new one every week for three months.
  
  If your website already attracts organic traffic and you’re looking for a boost, publish a new SEO blog at least every month. Regularly putting out new content is the most important thing to remember of all the SEO blog tips shared here.

Be Authentic and Show Off Your Unique Personality

Each piece of content you share, whether it’s on your website or social, is an opportunity to show off your personality. It’s really what sets you apart that people tend to connect with—and what makes you stand out is also what will make someone say YES to choosing you.

Your content should address the issue or problem in the blog post without feeling robotic. Yes, it’s okay to ask AI to create an outline for your blog or even to write it—but never publish a ChatGPT blog post without a heavy edit. Why? Because you want your blog to stand out… not be like every other blog on the same topic.

Why Hiring an SEO Blogger Is a Smart Move

If you’re a beginner who is just ready to start, the above steps should help you make one giant leap into blogging!

While these SEO blog tips are a great starting point, complementing them consistently can be time-consuming. That’s where hiring an SEO blogger can help.

A seasoned pro at SEO blogs can also ensure your images have alt text (and are geotagged for their location, which is especially important if you’re a local biz). We make sure your keyword and topic is relevant and has great potential for generating traffic, so you get the ROI on your investment into blogging.

An SEO blogger brings expertise in keyword research, content optimization, and creating blogs that engage readers and rank on search engines. They save you time and stress, allowing you to focus on running your business. Plus, they understand how to keep up with ever-changing SEO trends, ensuring your content stays competitive.

Ready to Level Up Your SEO Blog Strategy?

Implementing these basic SEO blog tips will set your business up for success, but you don’t have to do it alone. Whether you’re just starting or need help refining your strategy, hiring an SEO blogger can transform your blog into a traffic-driving powerhouse.

As an SEO Strategist, I’m here to help you publish blogs that push you towards the greater vision of your business. Want to set a strong foundation for your entire online presence and build a customized plan? Let’s start with an SEO Audit and go from there.

Let’s work together to turn your blog into a tool that helps your business thrive. Contact me today and let’s strategize!