What to Look for in a Website Copywriter (Before You Hire Them!)

Your website copywriter does so much more than fill in the blank space on your website. Great copy highlights your brand personality while clearly conveying who you are and what you’re all about. It sets the tone for a first impression, so it should be engaging and on-brand for your business too!

Let’s not forget your writer also creates your CTAs, which motivates the viewer to take action (read: conversions!). 

You know choosing the right website copywriter is important. But with endless options out there to choose from, how do you ensure you’re hiring the right website copywriter for the job?

8 Things to Know About A Website Copywriter Before You Bring Them on Board

Whenever you’re outsourcing in your business, you want to be confident in the choice you make. So how do you know if the writer you hire for your website is going to be the right fit? These tips will help you make a decision you feel good about.

1. Engaging, creative web copy on their website.

One of the quickest ways to weed out website copywriters who won’t be a good fit is just by taking a look at their site. Are they giving you the impression they are a pro from the jump? Is the content on their site engaging?

You’d be surprised how many professional copywriters have poor websites that fail to impress.

2. An understanding of SEO.

A copywriter’s understanding of SEO might be something you want to know before you task them with your web writing. There are some incredible creative copywriters out there—but that doesn’t mean they know exactly what Google is looking for.

Here’s why it matters: A website isn’t just for human eyes—it’s also for search engines. Here are some questions you can ask them if you're curious about their SEO skills:

“Do you understand keywords, and can you integrate them naturally into your copy?”

“Can you ensure optimization of meta descriptions, headers, and image alt text?”

“Do you stay updated on Google’s ever-changing algorithms?”

The right copywriter will ensure your website ranks higher in search results and help bring more organic traffic to your business.

3. The ability to capture your voice and stay on brand.

Everything about your website should feel like you—text included. Whether your brand is playful, professional, or somewhere in between, your copywriter should be able to embody your unique tone and values. 

During an initial meeting, they should take the time to understand your business and target audience. They should also ask thoughtful questions about your brand identity and goals and convey a clear understanding of your unique needs.

4. Strong communication and collaboration skills.

When you hire a copywriter for your website, you want to be sure you’re bringing someone on board you can trust. Creating your website is an important undertaking, but it can also be a bit stressful, so the last thing you want is a writer who leaves you hanging. 

They should also be open to feedback and be willing to make adjustments. This can vary from writer to writer—most will do 1 or at most 2 rounds of edits on your web copy following an initial review. 

This only drives home the importance of choosing a website writer who naturally collaborates well, ensuring that your copy integrates beautifully with your bigger vision and goals.

5. A clear process and deadlines.

Professional copywriters have a streamlined process to ensure a smooth experience. Before hiring, don’t hesitate to ask them about:

• Timeline: How long will it take to complete your project?

• Revisions: How many rounds of edits are included?

• Deliverables: Will they provide drafts, finalized content, and any additional assets?

A transparent process shows they value your time and are committed to delivering quality work. Plus it sets expectations up front so everyone is on the same page from the start..

6. A Personal Fit: Do They “Get” You?

Beyond skills and experience, your copywriter should be someone you feel comfortable working with. After all, they’re helping bring your vision to life! Look for someone who:

• Shares your enthusiasm for the project and for your business.

• Listens to your ideas and puts you at ease.

• Aligns with your values and business mission.

If you hire well for your website, you’ll always have a copywriter to contact when you need written content again—perhaps for new pages, blogs, or assets for lead generation!

Get Creative Optimized Copy for Your Website

Choosing the right copywriter can feel overwhelming, but hopefully these tips helped you know what to look for. So, are you thinking what I’m thinking? That right-fit writer you’re looking for could be me. Let me tell you a little bit more about what I bring to the table and you can decide.

Unique, On-Brand Creative Copy

I specialize in crafting copy that resonates with your audience while staying true to your brand’s voice. Whether you need captivating headlines, engaging product descriptions, or persuasive calls to action, I’ve got you covered.

Chat GPT is a fun tool for writing—but it’s often overused. The content on the internet is all kind of starting to sound the same… and you deserve to stand out. Optimized by Jen will help you create one-of-a-kind copy that you’re proud to showcase on your site.

SEO Optimization

Engaging copy is great—but copy that attracts your favourite people directly from search engines is even better. When you choose us not only will your website shine with creative copy, but it will also be primed for search engines. I have extensive experience optimizing:

• Keywords that attract your ideal customers.

• Meta descriptions that boost click-through rates.

• Structured content that ranks higher on Google.

I’ve helped my clients 10x their traffic in just a few months by ensuring it ticks all the boxes Google is looking for. If you want to claim your spot on search engines, make sure you choose a writer who knows SEO (like us)!

A Collaborative Partner

From the initial strategy session to the final edits, I’ll work closely with you to ensure your website exceeds expectations. Your input matters, and I’m committed to turning your vision into reality—and wowing you with the final outcome!

Proven Results

Getting people to your website is the first step in creating long-lasting relationships with them (and turning them into clients who are so grateful they found you). My clients have seen increased engagement, higher conversions, and improved search rankings. Let’s discuss how I can bring these results to your business too.

Get Creative Copy for Your Business You’re Actually Excited About

The website copywriter you choose for your business matters—so be sure to choose one who is just as invested in your success as you! By focusing on creative skills, communication, SEO knowledge, and alignment with your brand, you’ll find the perfect partner to help bring your website to life.

Ready to take your website to the next level? Let’s chat! I’d love to help you create a site that not only looks amazing but also delivers measurable results.